Composing a fair future for music

Empowering artists & organizations to shape a fairer, healthier music industry

Music creates value, value should create money

As passionate music lovers, we believe music brings unparalleled and lasting value to almost everyone on earth. In a complex and fast-paced world, music offers ‘religion-like’ relief and has the power to unite people. To ensure music can keep fulfilling this essential role in society, the creative sector and all its participants must be financially healthy. White Forest Music Industry Advisors is committed to revitalizing and reshaping the music industry by fostering creative freedom, ensuring fair income for all relevant actors – including artists and creatives – while reducing dependency on subsidies.

A New Rhythm: Empowering creatives to lead the change

The music industry is out of tune – many talented professionals are struggling to survive financially as support fades and costs rise. While creatives pour their hearts into the art, the business side is often disconnected or driven by profit. We believe a healthier, more vibrant music world starts when creatives take the lead – not just on stage, but in shaping the industry itself through entrepreneurship and vision.

Plug into progress: Smart strategy for music makers

White Forest Music Industry Advisors helps music professionals thrive by blending business-savvy strategy with deep industry roots and future-ready tech like AI. No endless reports, just sharp, hands-on advice and support that gets things moving.

Our value

What we offer to music professionals & organizations

Process

Quick scan to identify potential gains from cooperation
Involvement of relevant experts
Practical and hands-on process with limited resources needed from the client
Clear and to the point sharing of results
Implementation support
‘Getting things done’

Knowledge

Decades of experience and training in business optimization, funding and strategy
Access to relevant market intelligence, benchmarks and best practices
Experienced in legal and commercial negations.

Network

Access to many experts and knowledge providers inside and outside the music industry
Active relationship with potential funding providers: funds, banks, corporates and venture capital
Knowledge sharing with external experts within Trusted Partner Alliance

Team

We are passionate about authentic music!
WFMIA is an efficient network organization: limited overhead, assigning relevant freelancers for each case
Down to earth approach, clear language, passion for music
Client-first approach, we deliver on promises
We work from our core values: trust, transparency and long term mutual value relationships

Results

Improved financial results
More room to focus on creativity
Creative and out of the box approach to business optimization
Fair and balanced business relationships with partners
Motivated team

Shifting value back to the creative heart

We’re here to make the music sector more financially healthy – one artist or organization at a time. Fairness guides everything we do: we never charge more than we deliver. Our Quick Scan offers clear insights before any further steps.

Fees are only applied when the benefits for our clients are significantly greater. We work on trust – if you’re not satisfied, we keep going (within reason) until you are. We believe the future lies in shifting value from big industry players to the independent creatives who keep music alive.

Quick scan

Spotting potential before investing

At White Forest Music Industry Advisors, every journey starts with a Quick Scan – a sharp, focused deep-dive into your organization. Through interviews with leadership, board members, and/or shareholders, and a review of key documents (think strategy plans, budgets, contracts, reports), we map out where you stand. We then cross-check findings with relevant benchmarks to spot what others might miss.

The result? A clear view of where things can improve – whether in your team setup, governance, tech tools, marketing, pricing, or funding. For each point, we highlight what’s possible, what it might bring financially, and how to take the next step.
And if everything’s already running smoothly? Then we’ll happily confirm that, shake your hand, and leave you with peace of mind.

What's next?

Custom plan, scan-based

Possible next steps may include advanced benchmarking of costs and revenues, followed by renegotiation of supplier contracts. We can support in optimizing and, if needed, increasing funding, as well as refining marketing strategies and policies. Team development – through restructuring and coaching – may also be advised.

In addition, we help select and implement tech or AI tools and improve overall IT efficiency. Other focus areas can include price elasticity analysis, exploring cross-selling and monetization opportunities, streamlining operations and logistics, and improving internal processes. Where relevant, we assist in building new partnerships, strengthening corporate relations and sponsorships, and designing strategies to enhance visitor engagement.